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Amazon Ads Engine

Daily Amazon advertising that runs on rules you can read, with brakes built in.

Talk to us about Amazon Ads Engine

See it work

Daily Amazon ads on rules you can read.

You approve the rules once. The engine runs them every morning, stops itself when something looks off, and tells you what it did.

# amazon-adsExample

  • Engine 8:30 AM

    Daily run started. Amazon Ads and Seller Central data is 40 minutes old, so it’s safe to proceed.

  • Engine 8:34 AM

    Lowered bids on 12 keywords where clicks cost more than they earn, raised 5 that beat target, negated 9 search terms and paused ads on 2 out-of-stock products.

    Checked against Your margins · FBA stock · Inbound shipments

  • Engine 8:35 AM

    Skipped budget changes on “Gift sets”: yesterday’s sales data hasn’t arrived. I’ll retry tomorrow.

  • Engine 8:36 AM

    Summary: spend $1,210 yesterday, sales $5,080. Ad cost of sales 23.8% against a 25% target.

  • You 10:12 AM

    Lower the target to 22% on the holiday campaign.

One morning’s run. The products and figures are made up.

The problem

Amazon ads need daily attention that small brands can’t give, and the big tools are priced for big sellers.

What it does

  • Runs every morning: negates wasted search terms, sets bids from value per click and moves budget to what converts.
  • Promotes converting search terms to keywords, and builds campaigns for products that have none.
  • Pauses ads on out-of-stock products and runs competitor conquest campaigns.
  • Stops itself when data is stale or results look wrong, then sends a daily digest to Slack.
  • Produces restock and FBA shipment plans from sales velocity.

Getting started

  1. Connect Amazon

    Amazon Ads and Seller Central, with access you can revoke at any time.

  2. Tune the rules

    Targets set from your margins, so bids follow profit rather than clicks.

  3. Daily runs

    The engine runs every morning and reports what it did in Slack.

  4. Monthly review

    We review results with you and adjust the rules.

Works with

  • Amazon Ads
  • Seller Central (SP-API)
  • FBA
  • Slack

Pricing

Monthly fee, or a share of ad spend.

Quoted for your size after a short call.

Guardrails

Runs only on rules you approved, and skips any change when data is stale or results look wrong.

How every system works

Ready when you are.

Daily Amazon advertising that runs on rules you can read, with brakes built in.

Talk to us about Amazon Ads Engine